Good brands need good retail execution.

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borbone.ks Good brands need good retail execution. 🇽🇰☕ Very pleased to see Caffè Borbone taking part in Interex Coffee Week in Kosovo, running from 2–8 October, with dedicated promotional activity across the Interex network. For us, this is an important part of building the brand properly in the market: strong visibility, attractive consumer offers, and additional promotional positions inside one of our key retail partners. The campaign includes 13 secondary promotional positions across different Interex locations, giving Caffè Borbone stronger visibility during the activity. What I like most about initiatives like this is that they bring together all the parts of FMCG execution — the brand, the distributor, the retailer, the promotion and ultimately the consumer. A big thank you to Interex, our team in Kosovo, and Caffè Borbone for the cooperation and support. Step by step, we continue building Borbone in Kosovo. 🇽🇰🇮🇹 #CaffeBorbone #Kosovo #Interex #CoffeeWeek #FMCG RetailExecution Distribution Coffee BrandBuilding Trokadero
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